The FLOW project aims at providing financial education for NEET women, in order to help them integrate into society and the world of work. Financial literacy involves knowledge and understanding of financial concepts and confidence to apply such knowledge and understanding in order to make effective decisions across a range of financial contexts. It is a key competence and a skill for inclusion as any other form of literacy. People, especially women in NEET, without appropriate financial literacy skills are even more marginalized and excluded from opportunities that many Europeans take for granted.


In 2017, more than one fifth (21.5 %) of young women (aged 20–34) in the EU-28 were NEETs, while the corresponding share among young men at 13.0 %. In many countries, women display lower financial knowledge than men and are also less confident in their basic financial knowledge and skills. In recent years, developed and emerging countries and economies have become increasingly concerned about the level of financial literacy of their citizens, especially NEET women. 


This has stemmed in particular from shrinking public and private support systems, shifting

demographic profiles including the aging of the population, and wide-ranging developments in the financial marketplace. Concern was also heightened by the financial crisis, with the recognition that lack of financial literacy was one of the factors contributing to ill-informed financial decisions and that these decisions could, in turn, have tremendous negative spill-over (INFE/OECD, 2009 Gerardi, Goette, & Meier, 2010). As a result, financial literacy is now globally acknowledged as an important element of economic and financial stability and development. 


Existing empirical evidence shows that adults in both developed and emerging economies who have been exposed to financial education are subsequently more likely than others to save and plan for retirement.


This evidence suggests a direct causal link between financial education and outcomes; it indicates that improved levels of financial literacy can lead to positive behavior change. There is mounting evidence that those with higher financial literacy are better able to manage their money, participate in the stock market and perform better on their portfolio choice, and that they are more likely to choose mutual funds with lower fees.


The FLOW project places its focus on the need for financial education, especially for NEET women between the age of 20 and 34, who are marginalised, have low-income and are neither in employment nor in education who have attained only primary or secondary school education and will seek to develop a suite of educational materials and resources to support adult educators address their needs.


The primary objective of the project is to design and develop innovative educational materials and resources aimed at activating NEET women and supporting them to build skills and competences for the purpose of their reintegration to education, active citizenship or employment.


Partners will focus on building trust and confidence and on addressing motivational aspects that act as barriers in reintegration. 


They will work on the development of a curriculum and

appropriate, friendly-oriented and easy to use digital learning games for NEET women in order to create dynamic and attractive learning environments for NEET women. The project will also develop a training program for educators to support them in using new resources but also developing key skills to enable them to create new challenges in the future.


The project will be implemented by a transnational consortium including educational institutions with expertise on finance and ICT and adult education that are based in countries where financial literacy levels among NEET women are particularly low.


The FLOW partnership includes 6 organizations:


Stankovic d.o.o. (Croatia)


Dante – Adult Education Institution (Croatia)


Institute of Entrepreneurship Development – iED (Greece)


INOVA+ - Innovation Services (Portugal)